The North Face story begins in San Francisco in 1966, when two hiking enthusiasts founded a small mountain equipment shop in the North Beach neighborhood. Determined to serve explorers and protect the wilderness, the brand grew into The North Face, providing high-quality climbing equipment and technical equipment. They not only supply outdoor athletes but also sponsor expeditions to remote places around the world. This spirit of exploration continues to be at the heart of The North Face, inspiring people to protect nature and pass on these values to the next generation. Over the years, they have continued to develop innovative products, including extreme ski clothing and technical equipment. 

They also entered the sportswear market and launched various products with waterproof, windproof, warm, and non-slip technology in both the clothing and shoe categories. Now, more than 50 years after opening its first store, The North Face offers a wide variety of performance apparel, gear, and footwear. The brand remains the top choice for mountain climbers, snowboarders, endurance runners, and world explorers. With an unwavering commitment to continually pushing the boundaries of innovation and design, The North Face promises to continue supporting outdoor exploration. 

They never stop living their motto, "Never Stop Exploring".